Wednesday, May 9, 2012


Do you remember going through those gigantic mail-order catalogs from Sears and Robuck? When I was a kid, we lived on a farm outside of a small, fairly remote town in Colorado. Taking four children shopping was not something my mother my mother enjoyed. Instead, especially at Christmas time, we would all sit in front of the furnace vent and look through this massive book -- dog-earing the pages that held some item we wanted. Pintrest is the new and very cool social media product catalog that process replicates shopping in my youth.


What do i LOVE about Pintrest? Let me count the ways:

1) A bride to be, like my niece, is massing a scrapbook of all the things she might want for her wedding. She can put every dress she loves and the shoes, hair styles, venues for the wedding and the reception, even honeymoon ideas on her own personal board. A girl could start this project at a young age, and change it as many times as she likes. But when the times comes, Pintrest is better than any scrap book because Pintrest's board will link her back to the site where she originally pulled the photo so she can buy it! This could even be a great way tell your guests what gifts you'd appreciate most.

2) A homeowner decides it's time to redecorate the house. Everything for paint and fabric swatches to furniture and accessories can be put on a Pintrest board. It's the folder that nothing falls out of!

3)A traveler is planning his next trip. Time is limited, but Pintrest keeps all the ideas organized.

But wait, there's more! Your friends can "like" your posts or "pins" as they are called. So that brides friends can provide her with feedback about her choices, even at 4 am.

And one more thing! Pintrest is online social media. Its the most gigantic of all Sears' catalogs, because others people can repost the same things that you liked! How cool is that? Well for a business, that is HUGE! For a store, its better than a friend asking you where you got an outfit or a stranger doing a double take on the street corner. Its better because that Pintrest link back to the source is going to drive traffic back to the original site. Don't hate me, but the potential for small businesses here is incredible.

So, start pinning!
Here is my board, changing daily.

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